The Story Behind Houldsworth of Cheltenham
It all started with the love for horse racing, and a passion for fashion. But something was missing - a clothing brand that truly resembled the essence of the sport. We set out to create a brand which intertwines traditional race-day attire, and sustainable principles - thus Houldsworth of Cheltenham was born.
The Origin
The inspiration behind the brand comes from both my family's legacy and my passion for racing. When I attended events with my dad, I noticed most racegoers were wearing iconic labels like Ralph Lauren or Barbour, while these brands weren't created for the love of the sport. That's when I saw the gap. I desired to create a brand truly just for racegoers, one that blends race day traditions and sustainability. Our logo, inspired by the winning post, embodies our vision of becoming the heart of race day fashion.
Our Journey & Setbacks
For two years, we searched tirelessly for the right factory that met our high standards for sustainability, quality, and craftsmanship. Facing many setbacks on the way, that included factories who took all our money and receiving very little in return. It was a frustrating process but we refused to settle for average. The challenges only strengthened our commitment to building something special.
Our Missions and Values
At Houldsworth of Cheltenham, we believe fashion should not only look good, but also do good. That's why we commit to sustainability, craftsmanship, and giving back to the environment and horse racing community.
Where We Are Now & The Future
As now we are approaching a year since we launched, we have many exciting things for the future of the brand. We're beginning to develop handmade samples, which we make ourselves, of tweed coats and jackets, scarves, baker boy caps, making the start of a new chapter. We're now planning on attending meetings and events where we hope to sell our staple pieces in person with you racegoers!
This is just the beginning of the Houldsworth of Cheltenham journey. Follow us on Instagram for behind-the-scenes updates, or explore our latest collection to be part of the legacy.